iOS vs Android Market Share: Do Extra Folks Have iPhones or Android Telephones? #Imaginations Hub

iOS vs Android Market Share: Do Extra Folks Have iPhones or Android Telephones? #Imaginations Hub
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Each time I make the assertion that Android is the preferred cell working system on the planet, a sure cross-section of individuals take a look at me as if I’ve misplaced my thoughts. They’ll additionally make statements like, “I don’t even know any Android customers.” These individuals who query my sanity, with out fail, hail from the USA.

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Android vs. iOS market pattern through the years

You see, there’s a novel pattern that’s been remarkably constant over the previous few years:

  • Android holds an enormous market share lead over iOS all over the world.
  • iOS holds a stable market share lead over Android within the U.S.

In accordance with the most recent stats from Statcounter, the worldwide market share appears to be like like this:

  • Android: 67.56%
  • iOS: 31.6%

However within the U.S., that market share appears to be like like this:

  • iOS: 62.13%
  • Android: 37.47%

Nonetheless, Android wasn’t at all times within the lead globally. Primarily based on Statcounter numbers from the previous 14 years, iOS at one level had a bigger international share over Android. As different cell working methods like Symbian OS and BlackBerry OS fell by the wayside, Android began to choose up the slack. In recent times, iOS has begun to recapture a few of its misplaced international share, however continues to be behind Android.

World vs. U.S. market share by OS by yr

Month/12 months Android (international) iOS (international) Android (U.S.) iOS (U.S.)
December 2022 72.37% 26.98% 43.75% 55.85%
December 2021 70.01% 29.24% 40.54% 59.15%
December 2020 72.48% 26.91% 38.76% 61.07%
December 2019 74.13% 24.79% 44.29% 55.55%
December 2018 75.16% 21.98% 42.75% 56.91%
December 2017 73.54% 19.91% 45.04% 54.42%
December 2016 71.97% 18.89% 45.14% 53.7%
December 2015 65.9% 19.21% 45.65% 51.86%
December 2014 59.15% 23.51% 47.32% 49.54%
December 2013 42.99% 21.82% 39.25% 51.75%
December 2012 33.19% 23.26% 40.22% 50.49%
December 2011 21.83% 22.71% 40.92% 42.52%
December 2010 13.6% 23.57% 25.46% 33.55%
December 2009 4.07% 32.05% 10.62% 53.26%

In the USA, iOS’s lead over Android has fluctuated since rival working methods fell off the charts within the early 2010s. However, Apple’s OS has nonetheless persistently been the extra widespread of the 2 platforms within the U.S. yr after yr.

Nonetheless, on a worldwide market scale, Android nonetheless tops Apple by a big margin.

Android and iOS: Value vs. reputation

Android holds the worldwide market share largely on account of its affordability in comparison with Apple worldwide. Nonetheless, Apple’s price spreading along with its branding and presence in popular culture give it an edge within the U.S. market house.


The first motive why Android guidelines the worldwide market is price. In lots of international locations (with considerably increased populations than the U.S.), folks have far much less disposable revenue. Due to that, the primary think about deciding on a telephone is price. In that area, Apple merely can not compete with Google.

Run a fast search on Amazon, and also you’ll discover Android telephones beginning at $49.99 with the BLU Advance L5 That’s proper, lower than $50. The most cost effective iPhone on Amazon is a Tracfone Apple iPhone 7 4G, beginning at $97. Ignoring the truth that each gadgets are almost out of date, you possibly can have a low-end model of 1 for affordable, whereas the opposite system will price you virtually $100.

For some, $100 is like change within the couch. For others, it’s a month’s wages or extra. To that finish, Android is the clear selection. Given the rampant poverty in so many international locations across the globe, the existence of low-cost telephones makes Android a greater possibility over iOS.

The largest issue within the Android maintain over international market share might doubtless be boiled right down to Asia, a continent with a large inhabitants, the place greater than 320 million folks dwell in excessive poverty. That’s almost the inhabitants of the USA (as of 2023, the inhabitants of the U.S. was 340 million).

If it weren’t for carriers distributing funds for iPhones over time, we’d in all probability see the U.S. and international market shares extra consistent with each other.

As a result of carriers in the usspread the value of gadgets out over two years, a $700 iPhone turns into a doable buy for many. That is made much more engaging if you’re a flagship system. Nearly any American can personal a top-of-the-line iPhone when the value is damaged into month-to-month installments — that equates to price not being an element.


Apple is big. There’s no manner round it. As a model, Apple has management over every thing with its merchandise. Not like Android gadgets, the place Google creates the working system and OEMs produce the {hardware}, Apple maintains every thing. Due to that, Apple can maintain a stranglehold over high quality management, such that their merchandise (for essentially the most half) take pleasure in a “high to backside” reliability.

You hardly ever hear of individuals complain about Apple {hardware}. The intersection of Apple {hardware} and software program can’t be bested. Even Google Pixel gadgets don’t take pleasure in that very same degree of consistency.

As a model, folks within the U.S. belief Apple greater than Google. That belief goes effectively past telephones and into information, and what’s achieved with mentioned information. Past belief, Apple’s model is simply shinier and extra polished than Google’s. Think about the commercials for each iPhones and Android gadgets. Apple by no means fails to launch commercials with the precise hip sheen that buyers on this nation need to see.

Google, alternatively, tends to lean extra closely on the cuter facet of commercial. Their emblem is even an lovable robotic. So when American shoppers see the 2 totally different commercials, one merely appears to be like extra skilled. Apple by no means fails to current itself as an entire model and that’s necessary to shoppers in wealthier international locations.

Popular culture

America is a rustic continually underneath the thrall of popular culture. I’d go as far as to say I hardly ever see an Android telephone being utilized in TV or movie. Whenever you hear a message chime or incoming name on the display screen, it’s virtually at all times the sound of Apple cashing in. I do see Android gadgets getting used from time to time, however for essentially the most half, TV and movie default to Apple.

That holds highly effective sway over shoppers. The courtroom of public opinion retains a watchful eye on their favourite reveals and their favourite characters of their favourite reveals. When viewers see their favourite characters holding an iPhone, they could really feel compelled to purchase one.

The conclusions are simple to attract

Across the globe, look and traits aren’t almost as necessary as practicality. These in poverty doubtless aren’t trying on the model or the options when selecting a telephone. As long as the telephone can place calls and (from time to time) get on-line, it could serve its function. If Apple have been to launch an iPhone that would compete with Android on the low-end market, it might give Google a critical run for its cash. I don’t search for that to occur any time quickly, so Android will proceed to dominate the worldwide telephone marketplace for years to return.

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