After Netflix and Disney+ launched ad-supported plans final 12 months, Amazon mentioned in an replace right this moment that it’ll begin exhibiting advertisements on Prime Video early subsequent 12 months. The corporate mentioned it would supply an ad-free tier further $3 per 30 days. to Prime members.
Amazon famous that advertisements might be launched within the U.S., U.Okay., Germany, and Canada in early 2024. Prime Video customers in France, Italy, Spain, and Mexico will begin seeing advertisements later within the 12 months.
The corporate promised to point out fewer advertisements than linear programming — the benchmark for which is 4 minutes per hour, in accordance with Selection.
“To proceed investing in compelling content material and hold growing that funding over an extended time period, beginning in early 2024, Prime Video exhibits and flicks will embody restricted ads. We goal to have meaningfully fewer advertisements than linear TV and different streaming TV suppliers,” the corporate mentioned in a weblog publish.
In Could, Amazon launched a brand new free and ad-supported (FAST) video expertise for Hearth TV gadgets within the U.S. In the identical month, the e-commerce big mentioned that it’s bringing greater than 100 Amazon Unique collection and flicks to its Freevee ad-supported streaming service. In August the corporate launched a brand new Hearth TV Channels app with entry to over 400 FAST channels.
Earlier this month, YouTube mentioned that the corporate is experimenting with longer however fewer advertisements on TV akin to industrial breaks on linear TV.
In the previous few years, Amazon has hiked the costs of its a number of choices. In February 2022, the Prime annual membership went from $119 to $139. This 12 months, the corporate has raised costs for Amazon Music Limitless plans for people, Prime Members, and households as nicely.
Final month, the corporate raised the minimal quantity without spending a dime transport for non-Prime members to $35 in some areas.